With new ownership comes a new philosophy...
...providing a riverfront adventure lodge where families and friends can strengthen their connection with the outdoors. Whether you love hiking, dirt bikes, fishing, four wheeling, mountain biking, rock climbing, kayaking or just relaxing along the banks of the beautiful North Yuba River, The Lure welcomes everyone with a passion for adventure.
Extreme Fire Danger
Due to the extreme fire danger, Sierra County has banned all open flames in the county. This policy is in alignment with our neighboring counties and USFS land adjacent to our property. Please be aware there will be no camp fires or charcoal bbqs allowed at the resort. Please check in with us with questions. Thank you for helping us remain fire safe!