LureLife

Finally! Finally! We are happy to welcome guests back to The Lure next week starting Monday, June 15! We are planning a soft reopening at about half capacity for the first couple weeks and then will transition into full on summer fun by the end of the month. Reservations are open now through Spring 2021! […]

Spring in the Lost Sierra is a glorious time! The temperatures start to warm and the river swells with snow melt. Everyday a new kind of wildflower pops up. Longer days are marked by the arrival of various bird species and other creatures. It all seems so normal and natural, except for one thing…we have […]

As the COVID-19 crisis takes over our daily lives, we felt it appropriate to share a few thoughts about why we do what we do. Our little resort nestled in the woods is not immune to the challenges facing every small business in America. We know that even though we are running out of TP, […]

Several years ago I visited Downieville for the first time. I remember being enchanted with the crystal clear running waters of the North Yuba River. The Yuba made such a lasting impression on me,  I even made a photo I took of the glittering river my cell phone background. I still have the same background […]

There’s no place else on earth I’d rather be than along the North Yuba River in summertime. Maybe it’s the emerald blue-green swimming holes lining the canyon, one after another, ensuring you can always find your own private spot to escape the heat of the day. Or perhaps its the hundreds of miles of historic […]

After moving to Downieville in May, 2019 for a summer position, we absolutely fell in love with the area and knew that we were meant to live here. We quickly learned that this canyon has much more to offer than one summer’s worth of exploration…it would take decades to explore all of its wonders and […]